Most organisations recognise the benefits of having good systems in place for serving customers. A better customer experience means happier customers and fewer complaints. However, one of the often-overlooked benefits of having good systems is their impact on staff morale.
Meritec's Customer Experience Management software (CXM360) is a modern CRM for the digital age that allows Councils and Social Housing Associations to vastly improve the customer experience. Allowing data, contacts and requests for service to feed into the platform via multiple digital and non-digital channels whilst integrating with any number of back-office systems to allow advisors instant access to the data they need, when they need it without having to access multiple systems.
CRM stands for Customer Relationship Management and often refers to the system an organisation uses to record interactions with customers and analyse data. The purpose of a CRM is to collect data that can be used to better serve customers.
Customer relationship management (CRM) is of enormous significance to the public sector and has been for many years. CRM practice and related computer systems grew rapidly approaching the millennium and was then fuelled by massive investment during the e-government era which followed in the noughties. Customer services units developed apace and have been highly effective in channelling customer contact.