Software Modules

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CRM stands for Customer Relationship Management and often refers to the system an organisation uses to record interactions with customers and analyse data. The purpose of a CRM is to collect data that can be used to better serve customers.

In this article, Haydn Howard puts some questions to Caryl James of Richmondshire District Council about enhancing the customer experience through transforming online services. Haydn asks Caryl 'What was your key driver for delivering an entirely new customer focused website?', 'How have been your experiences of working with Meritec?' and much more.....

Customer relationship management (CRM) is of enormous significance to the public sector and has been for many years. CRM practice and related computer systems grew rapidly approaching the millennium and was then fuelled by massive investment during the e-government era which followed in the noughties. Customer services units developed apace and have been highly effective in channelling customer contact.